A structured quiz binge with a surprise at the end.
Role: Designer (UX, UI, copy)
Timeline: Feb - Apr 2021
Platform: Mobile web
Sarah and Audrey, editorial stakeholders
Jingo, product manager
Mark, Evgeniy, and Kiran, engineers
Kate, QA engineer
Will, illustrator
Loyal quiz fiends love to binge quizzes, but the majority of BuzzFeed Quiz sessions end after 1 quiz complete. How can we nudge casual quiz-takers toward the habits of our superusers?
If we offer a frictionless path into the next quiz, we’ll remove the obstacle of choice. We can entice quiz-takers to try it by promising them a reward for following this path.
Chaining quizzes together was one of the ideas to come out of a divergent team brainstorm in 2020. We felt that this concept was strong because it tied discrete quizzes together by building on the mental model of a queue/playlist, as presented by other platforms quiz-takers already use. Unlike most queues, it also offered a sense of endowed progress toward an end state. By completing your first quiz, you’ve already begun the journey toward your “meta-result”.